Hi, I’m Karin.
I’m a brand builder.
I help emerging and established companies find the clarity they need to stand out in their market and engage with their audience.
I’m focused on
Working with people and organizations driving climate-change solutions.
Is this you?
How I can support you
Brand Strategy
Your long-term plan that defines how you show up in the world
Your brand strategy clarifies where your company is headed, what you’re trying to achieve, and how you’re different from your competitors. It clarifies what business value you bring to the table, and thus, helps you stand out and positions you in the market for optimal success.
Brand Identity
The visual and verbal expression of your brand
Your brand identity embodies your values and brand personality. Rooted in your brand strategy, through visual design and messaging, your brand identity is designed to communicate your overall company’s ethos, connect with your audience, and support your business goals.
Creative Leadership
This is where I offer my expertise in any aspect of your brand building –
From creative vision, strategy, and visual design, to creative leadership and building a creative team; From guidance and advice to hands on execution – I help elevate your brand, support marketing initiatives, collaborate cross-functionally, and create effective communications across channels to increase your bottom line.
Capabilities include
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Positioning
Brand promise
Brand personality
Brand voice
Brand narrative
Naming
Competitive analysis
Stakeholder interviews
Internal workshops
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Logo design
Visual language
Design systems
Core messaging
Brand guidelines
UI/UX design
Web design
Packaging
Marketing collateral+
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Creative leadership
Team building
Creative problem solving
Design strategy
Market research insights
Internal brand integration
Brand governance
Agency management
Pitch decks
Some kinds words
“Karin is an inspiration! She delivered in every way for us and made sure to patiently listen, integrate, and execute all of the work in a way that makes us proud of our legacy and excited for a promising future.”
— Leo Panian
Principal, Tipping Structural Engineers
“Karin is the real deal. A passionate creative leader who understands how critical creative is in building a break through brand experience. What I appreciate most is her ability to span from brand strategy to creative execution and to add value throughout each step of the process. Karin will fight for her ideas (as any strong CD should) but is also highly collaborative and a very special person to have on any team. ”
— Debbie Kristofferson
VP of Consumer Marketing, Included Health
“From a process perspective, Karin quickly defines sophisticated problems, seeing creative opportunity in the difficulties. She is tirelessly creative, with every review yielding great new thinking. Karin is a mature executive communicator able to facilitate toward smart solutions, while also patient with client team processes and divergent viewpoints.”
— Travis Culwell
Director of Product Marketing & Creative Services, A3Ventures